Europe’s subscription cat litter brand.

Founder-owned. Direct-to-consumer. Six markets. One bag per cat per month, delivered.

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250,000+cats served
0 → 6European markets in under three years
4.6/57,000+ Trustpilot reviews
100%subscription — no one-off sales
Bootstrapped— and profitable
40+people across Europe and Asia
No lock-inretention is earned — subscribers cancel online anytime
2024launched from Lyon, France

The product

The Pacha bag, front and back, with a bowl of silica crystals
One bag fills the tray for a full month.
Pacha crystals in the tray, showing amber, red and blue-green colour spots
  • Amber — typical
  • Red — more acidic urine
  • Blue-green — more alkaline urine
Pacha is not a veterinary diagnostic tool. A colour change is a reason to talk to your vet, not a diagnosis.

Most cat litter hasn’t changed in decades. Pacha re-engineered it around one unit: one bag, one cat, one month.

Built for subscription

A full month of litter in one lightweight bag — no clumping, no daily scooping, one change a month, about 45 seconds of care a day. The consumption unit is the delivery unit: demand is predictable by design.

Visibly different

Premium silica crystals absorb moisture and lock in odours for up to a month — and change colour in response to urine pH, an early, visible cue for owners.

Retention earned, not locked

Subscribers can cancel online at any time. Retention comes from the product working — backed by batch-level quality control in-house, at the factory and in every warehouse.

Our markets

The operating system

The systems behind Pacha — creative production, localisation across six markets, media buying and customer operations — are designed and run in-house, commanded by senior operators.

That is how a team of 40+ across Europe and Asia — led by operators with eight years in European e-commerce — took Pacha from zero to six markets in under three years.

Creative engine

Industrial-scale creative production and testing, native to each market.

Localisation

Every market runs in its own language, with full local compliance.

Subscription operations

Billing, subscriber lifecycle and retention run end-to-end in-house, on proven commerce infrastructure.

Data-led operations

Pricing, spend and expansion decisions made on first-party data, daily.

Designed by a founding platform team, operated by every function — documented to run as a system, not around any single person.

Milestones

  1. 2026

    Austria becomes the sixth market.

  2. 2026

    Dedicated stores open for the UK, Switzerland and the Netherlands.

  3. 2025

    Germany opens with its own store.

  4. 2024

    Pacha launches in France and the Benelux.

Corporate, retail & partnerships

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